Three times an hour, from Monday through Sunday,SiriusXM's The Highway channel will introduce what it calls Fresh Female Voices, little-known records by women with and without record deals.
It's part of a platform-wide music-discovery initiative taking place on the subscription-based broadcast service this week. "We're pulling in a wide swath of female talent to gather up what the listeners will respond to," says John Marks, SiriusXM's senior director of music programming.
The women include major-label acts Leah Turnerand Kelleigh Bannen, as well as singers who've achieved some industry renown, such as Pistol Annies member Angaleena Presley and Brandy Clark, who has penned hits for Miranda Lambertand the Band Perry. Small-label or independent acts such as Sunny Sweeney, Risa Binder and Allison Veltz will be played. Marks also has picked records by outside-the-box acts, namely former The Voice runner-up Dia Frampton and Swedish folk band First Aid Kit, who he feels fit the format.
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